A heart-breaking appeal for the Dunn family who were grieving the loss of their son Harry after he was killed in a motorcycle accident on 27 August 2019 which became the centre of a diplomatic row.
Background:
Harry Dunn was a 19 year old British man who died following a road traffic collision, on 27 August 2019. He was riding his motorcycle near Croughton, Northamptonshire in the United Kingdom, near the exit to RAF Croughton, when it collided with a car travelling in the opposite direction.
The car was driven by Anne Sacoolas, a CIA operative and the wife of a US government employee working at the United States Air Force listening station at RAF Croughton. Harry tragically was pronounced dead at the Major Trauma Centre of John Radcliffe Hospital, Oxford.
The collision became the centre of a diplomatic incident after the United States helped Sacoolas leave the UK and claim diplomatic immunity. On 20 December 2019 the Crown Prosecution Service said that Sacoolas was to be charged with causing death by dangerous driving.
Appeal that became the centre of an international diplomatic dispute with the family meeting Donald Trump in The White House…
Key Results:
The appeal became an international news story and touched the heart of a nation generating blanket media coverage across the UK and the US.
I worked closely with Harry’s parents Charlotte and Tim and their wider team to support the appeal and set up multiple press interviews, both in the UK and the US escalating with the family meeting with President Trump in the White House.
As part of my role working on the appeal, I managed a huge international press schedule and negotiated the national print and broadcast exclusives for the family and arranged multiple press interviews. Including the first US interviews with Fox News and Gayle King on CBS This Morning.
I also arranged the first UK TV interview after the Trump meeting with Piers Morgan & Suzanna Reid on Good Morning Britain and an interview on Radio 4’s Today Programme and I worked with closely with the Press Association.
The Dunn family were interviewed by America’s biggest television broadcasters; NBC, ABC, CBS, CNN and Fox…
Key Results:
Massive international coverage inluding huge braodcasy exposure across This Morining in the UK and the US; the Today Programme, Good Morning Britain and NBC, CBS, CNN and Fox.
The campaign is one of GFM’s biggest ever media campaigns generating (to date) over 3,600 pieces of coverage.
The page has now been shared over 10,000 times
Feedback
“We are overwhelmed by the generosity and the support from all of you and want to say thank you again personally from the bottom of our hearts. ♥️
We couldn’t do this without you and value each and everyone of you! The individual comments and personal stories that have been coming into us have touched our hearts and we know that we are not alone.”
