The ‘Ice Warrior Project’ was an ambitious polar expedition aiming to be the first in history to reach the Northern Pole of Inaccessibility (the furthest point from land in the Arctic Ocean).
The challenge was deemed the last ‘world first’ in exploration as no human has ever been there by foot.
An exciting story to pitch to the media, I focused on national print and broadcast media and the fundraising of one very special girl Chloe Moss.
The last ‘world first’ in exploration…
Key Results:
Supported UCL PhD student Chloe Moss to join the expedition
Chloe completed 200-mile leg of the journey
Live broadcast interview on London Live TV
Secured an exclusive feature piece in the Daily Mirror as well as a host of London papers, including the South London Press
Want to know more? Get in touch!
