The heart-wrenching GoFundMe campaign set up for scaffolder and semi-professional footballer Jamie Mines.
The new father-of-two had a leg, both arms and all the toes on his remaining foot amputated after he was electrocuted just before Christmas.
I managed the fundraising PR for the campaign resulting in blanket coverage across the national press. The monies raised are being used to help with Jamie’s medical care and rehabilitation costs.
Crowdfunding appeal for double amputee, new dad
Key Results:
Blanket coverage across the national media
Celebrity endorsements from Olympic Decathlete Daley Thompson, England footballer Alan Shearer and Rob Brydon
To date, the appeal has raised over £145,000 from over 2,700 people
The campaign received a huge amount of traction on traditional and social media
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