A HEARTFELT crowdfunding campaign initiated by The Royal Navy Clearance Divers Association (RNCDA) to help the family of the Thai diver Saman Gunan, who died attempting to rescue the trapped schoolchildren in the flooded cave system in Thailand.

The former Thai navy diver had come out of retirement to take part in the rescue efforts to save the 12 boys and their football coach but sadly lost consciousness on his way out of the Tham Luang cave complex, where he had been delivering air tanks.

Tony Sexton the Membership Secretary at the Royal Navy Clearance Divers Association said: “Petty Officer Saman Gunan was a hero in every sense of the word, he had retired from the Navy but on hearing of the plight of the schoolboys turned up and volunteered to undertake a dive very few would. He lost his life trying to help others.”

I worked closely with the RNCDA and managed to syndicate the story across the regional and national media.

Five bells salute to honour Thai diver…

Key Results:
The page hit it’s £10,000 target in a week
The campaign went out on the Press Association news wire and was syndicated across over 200 regional media.
The following national media also covered the story

ITV.com, Yahoo!, Huffington Post, AOL UK, Daily Mail & Daily Mirror, This Is Money (UK), Breaking News.ie & The Herald