British actor Tom Hardy launched a JustGiving page called Support and Aid for Victims of the Disaster at Grenfell Tower following the terrible tower fire in London.
The star previously set up Tom Hardy’s Manchester Emergency Fund after the terrorist attack at Manchester arena which also raised nearly £40k.
I managed the press activity around both campaigns, breaking the second story to the media and receiving extensive coverage across the national and celebrity media.
Hollywood Support
…
Key Results:
The two campaigns raised over £90k, in total, to support victims of both the incidents and raised more awareness of the JustGiving platform.
Gave the platform endorsement from one of the most high profile celebrities of the day.
Secured over 100 pieces of media coverage across both campaigns.
Coverage secured across 100 titles including Esquire Magazine Express, Metro, Huffington Post, Mirror, Esquire, Mail Online, MSN, Harpers Bazaar, Prima, NME, Pretty 52, Lad Bible, Film News, E Online, Yahoo, Buzzfeed, The Standard, Digital Spy and OK magazine
Want to know more? Get in touch!
