Following the terrible Grenfell Tower fire in West London, the public rallied together and millions of pounds were raised to support the victims and their families making it the largest and fastest emergency appeal ever in the history of crowd-funding.

I helped to manage the press activity around the emergency landing page and the main hero appeals connected with the fire. I liaised directly with those affected by the tragedy and the national and trade media.

The biggest ever emergency appeal…

Key Results:
\
Nearly 5million has been donated for victims of London tower fire – the most JustGiving has ever raised across multiple campaigns for one emergency appeal
\
Both the Evening Standard Dispossessed Fund and The Kensington Aldridge Academy appeal exceeded £1million in donations
\
Over 1000 appeals were set up in total on the JustGiving platform (the most, ever, for one emergency). With 600 within 24 hours
\
Coverage secured across every national and the fundraising trade media including Fundraising.co.uk, Third Sector and Civil Society
\
The JustGiving emergency appeal was also given blanket broadcast exposure after it was syndicated across the ITV