Courageous three-year-old little girl diagnosed with leukaemia who left behind a remarkable legacy to help other children.
The biggest appeal in GB, in April 2019, was for Esme Handley (affectionately know as little Esme Lion Heart). The incredibly brave three-year old little girl, from West Norwood, South London, (affectionately nicknamed Esme Lion Heart) was diagnosed with acute myeloid leukaemia (AML) whilst on holiday in Greece and underwent extensive treatment but sadly lost her battle with cancer yesterday.
I worked closely with Esme’s parents Will and Rebecca on the appeal activating full comms play and issuing an official release to the media. It received blanket online national coverage and broadcast interest from ITV and Channel 5 news. The appeal tripled its donations after media support and continues to keep rising.
Very sadly Esme Handley passed away on the 1st January 2020.
Courageous two year old girl who left behind a remarkeable legacy to help other children…
Key Results:
The biggest appeal, in Great Britain, in April 2019
To date, the appeal has now raised over £400,000 from over 10,000 donations and had over 12k shares
The story secured widespread national media including the Sun, the Mail online, Metro, The Evening Standard, iNews and Yahoo
The story had an audience reach of over 70 million
Made the front page of the South London Press in May
“I’m amazed but grateful to have received so much media interest in our appeal. So happy you contacted us. No idea how we would have done this all ourselves on top of everything else…”
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