Young siblings (that Prince Harry took a shine to) have both been diagnosed with Batten Disease and their parents informed that they are both not be eligible for on-going treatment on the NHS.
I worked closely with the Carroll family to break the story to the media and ran usual comms play. The appeal received wide-spread regional and national coverage across the UK, generating over 265 articles, after the story was syndicated across the PA news wire.
Prince Harry’s little hero is denied lifeline drug…
Key Results:
The story was syndicated by PA news
Over 265 articles secured
To date, the appeal has now raised over £27,872
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“This is amazing Jane thank you so much.”
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