JustGiving is the biggest social fundraising platform in the UK and since March 2017 I have been working on its UK Crowdfunding PR.
My role focuses on the placement of human interest stories in the national and regional media to drive press coverage for the website and its deserving fundraisers.
Activity also includes monitoring the news agenda, finding and maximising trending campaigns as well as working on data and stats stories.
Record-breaking success…
I helped secure an average of 412 articles, per month in 2018.
I liaised with the families and managed the wave of postive PR in response to the big emergency campaigns for the victims of the Grenfell, Manchester, London Bridge and Westminster terror attacks
I managed a plethora of heartfelt hero campaigns: inluding the Grand Designs Eco House appeal and recently the Ava-May Littleboy appeal, for the little girl killed in the bouncy castle tragedy
I broke the story about 17-year-old British F4 driver Billy Monger who lost both his lower legs after a high-speed crash which became one of largest and fastest growing crowdfunding appeals ever (raising over £500,000 in less than 24 hours)
Want to know more? Get in touch!
