Daisy Canny (Reilly’s mum) agreed to share the appeal with the local and national media including the Press Association who put the story out on the news wires twice, including images and a follow up story.
The campaign went viral with nearly 500 articles, including multiple pieces of coverage in The Sun, The Mail, The Mirror, Metro, Yahoo and AOL. Plus blanket coverage across the regional press.
The appeal then caught the imagination of the broadcast media and Reilly was filmed / photographed having his hair cut at Masters & Misters Barbers in Clacton. Daisy and Reilly were interviewed by the BBC and ITV news, Good Morning Britain, BBC Breakfast News, Channel 5 News with Cbeebies were keen to feature also.
I have stayed in contact with the family and the appeal continues to grow and has smashed its original £100 target to date, (October 2020) raising £6,500. Reilly, gave his two-foot-long mane to the Little Princess Trust, who provide wigs to people who’ve lost their hair during cancer treatment.
Reilly’s haircut for The Princess Trust
Key Results:
Multiple TV and News interest
Smashing original target of £100 to the tune of over £6,500 by October 2020
Feedback
“Wow this is amazing thank you so much he is over £1000 in 3 days…
I AM SO GRATEFUL FOR ALL YOUR HELP. Thank you so, so much …….we are so grateful……..thank you xx.”
Want to Know More?
