Gemma Williams, 35 year old mother of two, was diagnosed with breast cancer and discovered the NHS would not fund her lifesaving treatment.
Family and friends started Gem’s Pink Army. Her diagnosis was just after her husband had an emergency quadruple heart bypass.
I worked closely with the team activating full comms play and the page has since received extensive coverage in the Welsh media.
“35 year old, mother of two, diagnosed with breast cancer…
Key Results:
Coverage in Wales Online and South Wales Argus, Cardiff Western Mail and the Mirror.
Feedback
“We are coming home!! a medical team came and assessed and she is fit to fly on commercial. The cost is £10,000 excluding transport from Gatwick! Mum is so over the moon I’ve never seen her so happy. as are we! Looong road to recovery and so unsure of what the future holds which is very scary but were going home! All thanks to all you beautiful people. We thank each and every one of you from the bottom of our hearts.” ❤❤
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