Campaign for 22-year-old Joe Blackaby, from Wales, who was diagnosed with chronic Lyme disease which has totally affected his whole life.
I worked closely with Joe on the page activating full comms play. The campaign received national coverage in the Mail online, The Mirror, iNews and regional coverage in the Cardiff Western Mail and Wales Online. With a total reach of over 42 million.
Surfer ‘cannot walk’ and has memory loss after tick bite at festival led to Lyme disease.
Key Results:
National coverage in the Mirror, iNews and the Mail.
The appeal reached an audience of over 42m.
The campaign has now raised over £20,000.
Feedback
“I want to help others when I’m better, and if I have more of my journey out there it will help others to believe they can do it too. I’m very grateful for your help. Thank you Jane.“
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