Fundraising campaign for a life-changing machine to help a little girl within an undiagnosed disorder move her legs for the first time.
Edith (whose whole body is floppy) has never walked and is fed via a gastrostomy button. Her parents call her their unicorn! Rare and unique! I worked closely with the family on the page activating full comms play. The campaign was placed with PA Real Life and articles were then secured in the Mail Online, Mail on Sunday. Yahoo and Bristol Post.
“Life-changing machine may allow 5 year old girl to walk for the first time”
Key Results:
National coverage secured with Yahoo, Mail Online, Mail on Sunday and Bristol Post.
The appeal has raised over £11,000 in just 2 months.
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