Clare forgets everything – names, stories, words even where she lives and how to drive her car.
I identified that the appeal was set up by the Scottish celebrity weather presenter and former singer, Judith Ralston, for her friend Clare with Lyme disease and worked closely with the pair to arrange interviews and maximise PR opportunities.
The appeal was featured in the Scottish Mail, the Mail online, the Evening Times and the Mail on Sunday. They were delighted with the results.
Glasgow woman forgot friends’ names and how to drive after ‘invisible illness
Key Results:
Coverage was secured in the Scottish Mail, Mail online, Evening Times and Mail on Sunday.
Appeal raised over £3,300 in less than 2 months.
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“We are so pleased with all the coverage so far. Thank you for all your support…” Judith & Claire
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