A HEARTFELT GoFundMe appeal for a two-year old little girl, from West Lothian, Scotland who had a very rare chromosome disorder called CLN1 Batten disease which meant she has lost the ability to eat, walk, see properly or stand and required 24-hour round-the-clock care.
The Gofundme page set up by little Mirryn’s mum, Vicky Cunningham, smashed it’s target after we secured a front page splash on the Edinburgh Evening News and multiple national articles.
I worked closely with Vicky and the appeal secured both national and regional coverage reaching an audience of 50m. Donations increased by 200% after media support but sadly little Mirryn died on the 23 June 2019.
Little Scottish girl diagnosed with childhood dementia…
Key Results:
Front page on the Edinburgh Evening News
Donations increased by 200% after media support
17 articles secured. Including articles in Mail online, The Sun and the Scottish Sun, Metro, Daily Record and the Scotsman
The appeal has reached an audience of over 60m
Feedback
“Take a bow, you wrote my story like you live it, it’s amazing to the point and direct, thank you so much a lot of happy tears just now, I just hope we can help even one other family have the confidence to ask for a second opinion…
I have no words that can say how much everyone’s kind words and donations have meant to myself and our family…”
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