A successful businesswoman who was diagnosed with a rare genetic condition that meant she could be ‘internally decapitated’ at any time. Mum-of-two Karen Scott was diagnosed with craniocervical instability in January 2019. Ever since, the married 51-year-old has been living on edge and is unable to leave the house without a neck brace or wheelchair.
I discovered the appeal trending online and reached out to Karen. I worked with Caters to secure multiple hits on the national online health pages and doubled the appeal’s funds. The campaign was discovered at £20k and after pitched we saw a GDV list of £77k.
“It feels as if my neck is a paper straw and my head is a bowling ball…”
Key Results:
To date, the appeal has now raised over £77,010.
The story had an audience reach of over 50 million
Over 4 national titles covered the story
Feedback
“Chuffed to bits that it had coverage… £75,000 raised so far! 1 month until I fly out to Barcelona. 3/4 of the way there! You are all amazing!”
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