An appeal for a young woman who was slowly poisoned for years after living in a flat with a mouldy bathroom which caused memory loss, skin rashes and her hair to fall out.
I discovered the appeal trending online and reached out to Emma. The story was then placed with the PA Real Life team and the page secured multiple hits on the national online health pages and raised over £10k with an audience reach of over 70m.
Young woman raising awareness of Mycotoxin poisoning
Key Results:
Over 4 national titles covered the story
To date, the appeal has now raised over £10,000
The story had an audience reach of over 70 million
Feedback
“It did well, so pleased – exactly what we needed to happen especially with awareness etc.
Thanks for your help, Erin at the PA did a great job and hopefully it will keep spreading and raising the awareness that’s needed.”
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