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“Thanks for your support Jane. Fingers crossed this spreads awareness and results in lots of donations to help them on their journey…”
AN INSPIRATIONAL GoFundMe appeal for a professional mountain climber who was left totally paralysed and trapped in his body after a skiing accident, resulted in a devastating brain stem stroke.
I worked closely with the Hollinger family to break the story to the media as there had been no previous publicity around the accident. A full, official release was approved and signed off and the appeal received wide spread interest across, England, Scotland, Ireland and Wales. The story also ran on the Press Association news wires.
“This may be the most difficult mountain I’ve had to climb yet but I’m 100% determined…
Key Results:
Over 19 articles secured in the Scottish, English, Irish and Welsh news. Including: The Daily Mail, Yahoo, AOL, The Scottish Sun, Wales online and the Belfast Telegraph.
To date, the appeal has now raised over £60,000
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