A heart-rending fundraising appeal for a toddler who died tragically after an inflatable trampoline exploded on Gorleston beach in Norfolk reached over £12,000.
Tragically, three-year-old Ava-May Littleboy, from Somersham in Suffolk, died on the morning of Sunday July 1 from her injuries.
To honour her memory, the family set up a crowdfunding page to raise money to erect a memorial park bench in her name.
Ava-May’s grandmother Angela Littleboy said: “To all that have donated for this cause, we don’t know all of you but we are overwhelmed by your love and thoughts.”
An extremely sensitive appeal, I handled all the media enquiries and liaised with the family following the tragedy.
Bouncy castle tragedy
Key Results:
The page target was set at £1,500 but within 48 hours it had raised over £10,000.
Over 210 pieces of press coverage secured.
Blanket coverage across the print & online media
Including BBC 1 East, The Sun, Daily Mail , Metro, Daily Mirror, Her, Daily Telegraph, Yahoo Australia, Independent on Saturday, Daily Mail, Scottish Daily Mail, Radio Norwich, East Anglian Daily Times, BBC , BBC 1 East, LBC News
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