The Jo Cox Fund which was set up in memory of the Labour MP who was tragically stabbed in June 2016 became the largest and fastest growing UK crowd-funding campaign of 2016.
I managed the GoFundMe fundraising PR for the campaign resulting in blanket coverage across the national press. The monies raised are being used to support charities closest to Jo’s heart.
Jo’s Legacy lives on…
Key Results:
The biggest crowd-funding campaign of the year
In just two days, the fundraising page received over 27,000 donations
To date, the appeal has raised over £1.9 million from over 44,000 people.
The campaign received a huge amount of traction on traditional and social media
Media Highlights include: Mail Online, Independent, Mirror, Guardian, Telegraph, The Huffington Post, BBC, ITV
Google even honoured Jo Cox on her 42nd birthday and linked to her fundraising page
