Paul’s People was created to raise funds for essential specialist rehabilitation equipment for the charity, Blind Veterans UK, which helps ex-service men and women across the UK who have suffered severe sight loss.
The mammoth, overnight trek was lead by rifleman Paul Jacobs GM, 26, who was blinded whilst on operations in Afghanistan.
I worked closely with the group to maximise PR opportunities across the country to raise awareness of the appeal.
The mammoth, overnight trek was lead by rifleman Paul Jacobs GM, 26, who was blinded whilst on operations in Afghanistan.
I worked closely with the group to maximise PR opportunities across the country to raise awareness of the appeal.
You don’t need to have sight to have vision…
Key Results:
The group successfully completed the trek
Numerous broadcast opportunities including a live TV interview on London Live TV
Feature in Soldier magazine
Strong coverage across the regional media including The Brighton Argus
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