The BionicBruno campaign was launched to help a world champion surfer raise funds for bionic legs after he was left paralysed from the waist down in a car accident.
Intrepid explorer Bruno Hansen from Cornwall (often dubbed ‘The Indiana Jones on Wheels’) has always been one of life’s adventurers but this might have been his biggest challenge to date.
I focused on placing video content in key social and broadcast media helping the story to go viral.
Helping a surfer get bionic legs…
Key Results:
LAD Bible video post secured went viral with over 2.8 million views
TV coverage on BBC South West and ITV
Bruno successfully completed his high endurance race from Washington to Alaska
Bruno was offered a bionic legs trial after a company saw his appeal in the media.
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