A heartfelt GoFundMe appeal for an elderly man selling ice lollies on the street to pay for his daughter’s funeral and his wife’s medical bills reached a staggering $249,141 (almost £187,000) in just three days
Donations flooded in after Joel Cervantes Macias spotted the 89-year-old Fedencio Sanchez struggling to push his ice lolly trolley along a street in Chicago.
I focused on placing video content in key social and broadcast media in the UK to help the international appeal start trending in the UK.
Trending on the BBC’S most read list
Key Results:
The campaign reached No 3 on the BBC’s “Most Read” online list
The GoFundMe page exceeded $384,000
Rooster PR helped the campaign go viral online The Lads Bible post alone got 2.6 million views
Want to know more? Get in touch!
